We at Paytm Mall strive to provide the best shopping experience to our customers. Customer satisfaction is key to us and in order to achieve this we need stringent quality checks right from storage to delivery of a product. We follow a strict process of brand authorisation and verification in order to ensure that no fake/defective/low quality products go to our customers and there is no brand infringement on our platform.

Brand Authorization/Ownership documents are needed to sell on Paytm Mall. Any seller not able to submit or failing verification can be blocked from selling on Paytm Mall.

TYPE Documentation Verification
Authorized Distributor / Reseller Mandatory-
1) Valid Brand Authority letter on brand letterhead clearly stating authority to sell online/ecommerce or Paytm Mall and signed by authorised signatory of the brand.

2) For FMCG- related licenses like FSSAI, Ayush, drug license etc will be required.
Documents not accepted-
a) Purchase Invoice
b) Authorisation letter mentioning other online channels & not mentioning Paytm Mall
1) Paytm Mall will verify the authority letter from brand. Brand may choose to reject basis-
a) Authorised signatory not correct or letter is fake
b) Brand has authorised limited partners for ecommerce or Paytm Mall
c) Given letter is not valid anymore due to change in brand policies

2) In few cases, Paytm Mall may ask the seller to produce additional documents or details like-
a) Trademark number of brand
b) Product/Packaging sample images
c) Brand website & contact person email ID

3) In few cases, Paytm Mall may measure quality/customer service parameters of the brand. Paytm Mall may reject seller's application based on these quality parameters.
Importer Manadatory-

1) Valid All India distribution agreement with brand, clearly mentioning online sales.

2) Import Export license

3) For FMCG- related licenses like FSSAI, Ayush, drug license etc will be required.
1) Paytm Mall will verify the agreement with the brand.

2) In few cases, Paytm Mall may ask the seller to produce additional documents or details like-
a) Product/Packaging sample images
b) Brand website & contact person email ID

3) In few cases, Paytm Mall may measure quality/customer service parameters of the brand. Paytm Mall may reject seller's application based on these quality parameters.
Brand Owner or Manufacturer 1) Brand Ownership documents - Self declaration of brand ownership in Paytm Mall format or Trademark details. Trademarks in all stages are passed except for negative stages (rejected, removed, abandoned, withdrawn)

2) Product/Packaging sample images showing brand logo

3) Brand website (optional)

4) Manufacturing location images (optional)

5) For FMCG- related licenses like FSSAI, Ayush, drug license etc will be required.
1) Paytm Mall will verify the trademark

2) In some cases, Paytm Mall may ask the seller to send product samples to Paytm office location

3) Paytm Mall may measure quality/customer service parameters of the brand. Paytm Mall may reject seller's application based on these quality parameters.
Reseller of International brand not directly selling in India Manadatory-
1) Authorisation letter from Brand's authorised distributer in India on letterhead

2) All India agreement between brand & distributor clearly stating that distributor is authorised to assign resellers for online sales
1) Paytm Mall will verify the authority letter with the authorised distributor or brand

2) In few cases, Paytm Mall may ask the seller to produce additional documents or details like-
a) Product/Packaging sample images
b) Brand website
c) Authorised distributor contact person email ID

3) In few cases, Paytm Mall may measure quality/customer service parameters of the brand/distributor. Paytm Mall may reject seller's application based on these quality parameters.

To maintain great customer expeirence, at Paytm Mall we need to ensure that product reaches the customer at the earliest and in best condition. All sellers on Paytm Mall need to adhere to strict operational benchmarks, failing which they will be blocked from selling on Paytm Mall.

Performance criteria to sell on Paytm Mall SLA Breaches
Performance criteria to sell on Paytm Mall SLA Breaches Benchmarks of each performance will be shared with the seller. If a seller is constantly operating below benchmark, his/her account may be suspended or permanently blocked. After suspension, seller needs to submit a performance improvement plan, based on which Paytm Mall will decide to unblock the seller or not.
Merchant Cancellation
NPS
O2S
Return % (DTO)
Fake/Empty box Shipments
Partial/Damaged/Defective product shipments
Fraud Orders