We at Paytm E-Commerce Pvt Ltd (hereinafter referred to as “Paytm Mall”) strive to provide the best shopping experience to our customers. Customer satisfaction is key to us and in order to achieve this, we need stringent quality checks right from the storage to the delivery of a product. We follow a strict process of brand authorisation and verification in order to ensure that no fake/defective/ low-quality products go to our customers and there is no brand infringement on our platform.

Brand Authorization/Ownership documents are needed to sell on Paytm Mall. Any seller not able to submit or failing verification can be blocked from selling on Paytm Mall.

TYPE Documentation Verification
Authorized Distributor / Reseller Mandatory-
1) Valid Brand Authority letter on brand letterhead clearly stating authority to sell online/ecommerce or Paytm Mall and signed by authorised signatory of the brand.
Please click here for the sample brand authorization letter.

2) For FMCG- related licenses like FSSAI, Ayush, drug license etc will be required.
Documents not accepted-
a) Purchase Invoice
b) Authorisation letter mentioning other online channels & not mentioning Paytm Mall
1) Paytm Mall will verify the authority letter from brand. Brand may choose to reject basis-
a) Authorised signatory not correct or letter is fake
b) Brand has authorised limited partners for ecommerce or Paytm Mall
c) Given letter is not valid anymore due to change in brand policies
d) Brand authorization document must be valid for at least next 60 days at the time of raising request

2) In few cases, Paytm Mall may ask the seller to produce additional documents or details like-
a) Trademark number of brand
b) Product/Packaging sample images
c) Brand website & contact person email ID

3) In few cases, Paytm Mall may measure quality/customer service parameters of the brand. Paytm Mall may reject seller's application based on these quality parameters.
Importer Mandatory-

1) Valid All India distribution agreement with brand, clearly mentioning online sales.

2) Import Export license

3) For FMCG- related licenses like FSSAI, Ayush, drug license etc will be required.
1) Paytm Mall will verify the agreement with the brand.

2) In few cases, Paytm Mall may ask the seller to produce additional documents or details like-
a) Product/Packaging sample images
b) Brand website & contact person email ID

3) In few cases, Paytm Mall may measure quality/customer service parameters of the brand. Paytm Mall may reject seller's application based on these quality parameters.
Brand Owner or Manufacturer Mandatory-
1) Brand Ownership documents - Self declaration of brand ownership in Paytm Mall format or Trademark details. Trademarks in all stages are passed except for negative stages (rejected, removed, abandoned, withdrawn)

2) Product/Packaging sample images showing brand logo

3) Brand website (optional)

4) Manufacturing location images (optional)

5) For FMCG- related licenses like FSSAI, Ayush, drug license etc will be required.
1) Paytm Mall will verify the trademark

a) Trademark in following stages, referred as a negative stage, is not accepted. It will be considered only if it moves from current stage to any of the positive stage (defined in next section) Negative stage: Formalities check failed, Refused, Abandoned, Withdrawn and Removed

b) Trademark in following stages, referred as a positive stage, is accepted and are considered for account/brand creation request. Positive stage: New Application, Send to Vienna Codification, Formalities check pass, Marked for the exam and Registered

c)If a Trademark is in Objected or Opposed stage; an additional amendment document will be required

2) In some cases, Paytm Mall may ask the seller to send product samples to Paytm office location

3) Paytm Mall may measure quality/customer service parameters of the brand. Paytm Mall may reject seller's application based on these quality parameters.
Reseller of International brand not directly selling in India Manadatory-
1) Authorisation letter from Brand's authorised distributer in India on letterhead

2) All India agreement between brand & distributor clearly stating that distributor is authorised to assign resellers for online sales
1) Paytm Mall will verify the authority letter with the authorised distributor or brand

2) In few cases, Paytm Mall may ask the seller to produce additional documents or details like-
a) Product/Packaging sample images
b) Brand website
c) Authorised distributor contact person email ID

3) In few cases, Paytm Mall may measure quality/customer service parameters of the brand/distributor. Paytm Mall may reject seller's application based on these quality parameters.

To maintain great customer experience at Paytm Mall, we need to ensure that the product reaches the customer at the earliest and in the best condition. All sellers on Paytm Mall need to adhere to strict operational benchmarks, failing which they will be blocked from selling on Paytm Mall.

Performance criteria to sell on Paytm Mall SLA Breaches
Performance criteria to sell on Paytm Mall SLA Breaches Benchmarks of each performance will be shared with the seller. If a seller is constantly operating below the benchmark, his/her account may be suspended or permanently blocked. After the suspension, the seller needs to submit a performance improvement plan, based on which Paytm Mall will decide whether to unblock the seller or not.
Merchant Cancellation
NPS
O2S
Return % (DTO)
Fake/Empty box Shipments
Partial/Damaged/Defective product shipments
Fraud Orders

Sample – Brand Authorization Letter


How to register as a Brand on Paytm Mall?

To register as a brand on Paytm Mall, you need to sign up as a seller with us. Once you are a verified seller, follow

Upload documents

[Note: We recommend sharing the Trademark Certificate to protect your brand on Paytm Mall]

Disclaimer:

Paytm E-Commerce Pvt Ltd (hereinafter referred to as “Paytm Mall”) at its sole discretion reserves its right to reject any authorization granted to any seller/merchant to list its product on the online Marketplace platform with respect to any brand, either of himself or of which the seller/merchant has been granted permission from the respective Brand owners, based on the verification and veracity of the documents provided and shared by the seller/merchant. Any brand name which infringes the intellectual property or other proprietary rights of the brand owner or hurts or demeans an individual, group or community; is contrary to public interest and policy, promotes violence or is patently offensive, will not be allowed to list their products on the online marketplace platform of Paytm Mall.